This privacy policy explains the nature, scope, and purpose of the collection and use of personal data on our website appenzeller-hotels.ch (hereinafter referred to as the "website") by Appenzeller Hotels (hereinafter referred to as "we" or "us") and provides information about your rights. These rights are governed by the applicable data protection laws.
The person responsible for data processing on this website and the contact person for data protection issues is:
Hotel Säntis
Landsgemeindeplatz 3
9050 Appenzell
info@appenzeller-hotels.ch
+41 71 788 11 11
Our website is hosted by Hostpoint (Neue Jonastrasse 60, 8640 Rapperswil-Jona, Switzerland).
To optimize and maintain our website, we log any technical errors that may occur when accessing our website. Furthermore, when you use this website, information is automatically collected and transmitted by your device's browser to our host provider. This includes:
This data is collected and stored by our host provider in order to optimize processes and procedures, particularly in connection with the use of our website and the security and stability of the computer system.
Further information can be found in Hostpoint's privacy policy at https://www.hostpoint.ch/hostpoint/kontakt-agb.html#datenschutz.
Where the GDPR applies, the basis for this data processing is Art. 6(1)(f) GDPR.
If you use our contact form, we will process the information you provide in the inquiry form for the purpose of processing your inquiry and in case of follow-up questions. We generally require the following information:
First and last name
Company
Email address
Address
Phone number
Subject
Message content
We use the data you provide to respond to your inquiry. If the GDPR applies, the basis for this data processing is Art. 6 (1) lit. f GDPR.
We use cookies on our website. Cookies are small files that are stored on your device and saved by your browser. Some of the cookies we use are automatically deleted when you leave our website. Other cookies remain stored on your device until you delete them or until they expire. These cookies enable your browser to be recognized when you next visit our website.
You can set your browser so that you are informed in advance about the setting of cookies and can decide in each individual case whether to accept cookies for certain cases or to exclude them in general, or to prevent cookies completely. This may restrict the functionality of the website.
Cookies that are necessary for the electronic communication process or for functions you have requested, or that optimize your user experience, are stored on the basis of Art. 6 para. 1 lit. f GDPR, provided that the GDPR is applicable.
We offer a newsletter that you can subscribe to. When you sign up for the newsletter, we collect at least your email address. Our external newsletter service provider may collect additional data; please refer to their privacy policy (see below).
We use your email address to send you the newsletter by email. Where the GDPR applies, the basis for data processing is Art. 6 (1) (f) GDPR.
We use an analytics service to measure the reach of our newsletter. It measures how often the newsletter is opened and which links the recipient follows.
Where the GDPR applies, the basis for data processing is Article 6(1)(f) GDPR.
When you open an account on our website, the information you enter is stored. We collect the following information:
First and last name
Company
Email address
Address
Phone number
We use the data to provide you with the account. Where the GDPR applies, the basis for this data processing is Art. 6 (1) (b) and (f) GDPR.
Data processing to fulfill legal reporting obligations
Upon arrival at our accommodations, we may require the following information from you and your companions:
First and last name
Mailing address
Date of birth
Place of birth
Nationality
Official ID
Arrival and departure dates, number of nights
Name of accommodation, average price per night
Number of adults and children
We collect this information to comply with legal reporting requirements, which arise in particular from hospitality or police law. Insofar as we are obliged to do so under the applicable regulations, we forward this information to the responsible police authority.
Recording of services received
If you receive additional services during your stay, we will record the subject of the service and the time of receipt for billing purposes.
We use various third-party services on our website. Below, we explain in detail what these services are, what we use them for, and what data is collected.
The integration of external services can be a sensitive issue according to current European case law. The transfer of personal data to external providers (e.g., analytics, advertising, CDN, fonts, videos, etc.) should be analyzed on a case-by-case basis.
We use HotelNetSolutions, Genthinerstrasse 8, DE-10785 Berlin.
OnePageBooking as an online booking tool for hotel rooms
VoucherBooking as an online voucher tool
Where the GDPR applies, the basis for data processing is Art. 6(1)(a) GDPR or Art. 6(1)(b) GDPR or Art. 6(1)(f) GDPR.
The privacy policy of HotelNetSolutions can be found at https://hotelnetsolutions.de/datenschutz/.
We use umnify from umnify GmbH, Alte Bahnhofstr. 15, 35096 Weimar, Germany.
Umnify for sending newsletters and as CRM
Where the GDPR applies, the basis for data processing is Art. 6(1)(a) GDPR or Art. 6(1)(b) GDPR or Art. 6(1)(f) GDPR.
You can find umnify's privacy policy at https://umnify.com/datenschutz/.
We use aleno from aleno AG, Technoparkstrasse 1, 8005 Zurich, Switzerland.
aleno as an online table reservation system
Where the GDPR applies, the basis for data processing is Art. 6(1)(a) GDPR or Art. 6(1)(b) GDPR or Art. 6(1)(f) GDPR.
You can find aleno's privacy policy at https://www.aleno.me/de/policy#DataPrivacySoftware.
We use Google Analytics from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics collects anonymized user data, which is automatically deleted after 14 months.
Where the GDPR applies, the basis for data processing is Art. 6(1)(a) GDPR or Art. 6(1)(b) GDPR or Art. 6(1)(f) GDPR.
Google's privacy policy can be found at https://policies.google.com/privacy?hl=de-CH&fg=1.
We use Facebook and/or Instagram from Meta Platforms, Inc. ATTN: Instagram Arbitration Opt-out, 1601 Willow Rd., Menlo Park, CA 94025, USA. These services are used on our website to create and present news feeds.
Where the GDPR applies, the basis for data processing is Art. 6(1)(a) GDPR or Art. 6(1)(b) GDPR or Art. 6(1)(f) GDPR.
Meta's privacy policy can be found at https://www.facebook.com/privacy/policy/.
Our website contains links to third-party websites. We are not responsible for the content or data protection measures of external websites that you can access via these links. Please refer to the relevant websites for information on data protection.
In order to provide you with the information on our website, we work with various service providers, namely IT service providers, to offer you a modern website. These providers only use your data within the scope of order processing for us.
With the exception of the provisions in section 3.4 of this privacy policy, we will only transfer data to locations outside Switzerland and the European Union (third countries) without your consent if this is necessary under the relevant contract, to fulfill legal obligations, or to protect our legitimate interests.
To the extent provided for by the data protection law applicable to you, you may request information free of charge about the data stored about you, its origin and recipients, and the purpose of data processing. Under the legal requirements, you also have the right to correct, delete, restrict, or object to the processing of this data and, if the GDPR applies, to have this data transferred to another location.
You can revoke your consent at any time with future effect. To do so, simply send us an informal email.
Please note that the above rights are subject to legal restrictions and may affect or prevent the provision of our services.
You have the right to enforce your claims in court or to lodge a complaint with the competent data protection authority. In Switzerland, the Federal Data Protection and Information Commissioner is responsible (https://www.edoeb.admin.ch).
Personal data will be deleted as soon as the purpose for storage no longer applies, unless statutory retention periods prevent this.
We may change or amend this privacy policy at any time.
Status: January 2026
